Educational Email Courses For Maker Brands
Double Your Newsletter Opt-Ins Within 90 Days From Launch
Who It’s For?
Product brands in the Maker space (physical or digital)
Already selling successfully with web traffic and an email list
Currently using a generic “join out newsletter” opt-in
Want more high-intent subscribers who actually buy, without pulling their teams off current projects
Replace your generic newsletter box with a 5-Day Educational Email Course that grows your list faster and warms new subscribers to your hero product(s), so more of your existing, leaky web traffic turns into paying customers in ~30 days.
Why EECs Work: The Basic Audience Funnel for Maker Brands
Attention (Free / Paid): YouTube, Instagram, creative partners, newsletters, and ads sending Makers to your site.
Conversion (Paid): Product pages, carts, and promos that turn a small % of website visitors into buyers.
What is usually missing in the middle:
Education & List Building: A reason for visitors to subscribe now and keep hearing from you until they’re ready to buy premium products.
The Problem: Most brands send traffic straight from content to product page or generic “join our newsletter / get 10% off” popup.
What Tends To Happen:
Opt-in rates stay low (often only 1-2% of visitors).
Visitors who aren’t ready to buy click away and rarely return.
Revenue depends heavily on algorithms and ad spend instead of your own list.
High-ticket tools and systems need more education and trust than a simple coupon can ever provide.
The Solution: A 5-Day Educational Email Course
Instead of “join our newsletter,” you offer a specific 5-day course on solving a specific problem Makers already care about.
What Changes:
More visitors opt-in for something concrete and valuable.
You stay top-of-mind for 5 straight days while readers are in “project mode.”
Your newsletter grows faster, with more serious builders on it.
You reposition as a valuable partner compared to other, generic brands.
Result: you capture more of the traffic you already earn, build trust through free value up front, and you’re less at the mercy of algorithms and promos.
What you get
EEC Strategy Blueprint
Course hook, title, & subtitle
5-day curriculum with key buyer beliefs & objections mapped to each lesson and product angle
Done-For-You 5-Day Educational Email Course
Day 0 welcome email (incl. promo-compatible var.)
Days 1-5: educational, trust building content
Soft PS nudge on Days 4-5
High-Converting Opt-In Funnel
Dedicated EEC landing page
Site-wide EEC opt-ins (standard + promo-compatible var.)
Integrated with your existing ESP (e.g. ConvertKit, OmniSend, MailChimp, etc.)
Automation & Quality Assurance
All triggers, delays, & tags wired for a 5-day drip
Full end-to-end testing of opt-ins & email flow
Included Bonuses
Bonus 1: 1-Day FOMO Email
A more direct follow-up that turns course graduates into buyers with product recommendations tied to what they just learned.
Bonus 2: Multi-Channel Launch Playbook & Assets
Pre-written copy for email, Instagram, X/Threads, YouTube Community, and Facebook to drive an initial surge of qualified signups.
Bonus 3: Performance Dashboard
Simple tracking for opt-in rates, open/click, & first 14-day revenue so you can see impact vs. your old opt-in.
Premium Add-On (optional)
3-Day FOMO Upgrade Sequence: Three additional follow-up emails engineered to convert warm course graduates into paying customers.
Timeline & Your Time
Go-Live: ~30 days from kickoff, assuming 48-hour feedback on drafts.
Your Time: ~1 hour per week for 4 weeks (we handle the other 95%).
Guarantee
Double your current opt-in rate* in 90 days from launch or 60 days of optimization, FREE.
Opt-in rate = new email subscribers divided by unique visitors to pages containing the opt-in.
Baseline measured over the 30 days before the EEC goes live.
Guarantee Conditions:
All generic newsletter opt-ins on your site are replaced with the EEC opt-ins.
Your site averages at least 50% of your last 3-month average unique visitors to pages where the EEC opt-in is present during the 90-day period.
Agreed changes are implemented within 5 business days (if we don’t have direct access).