5 Keys To My 2026 Content Strategy Across Platforms
In 2018 & 2019, I thought I was taking content seriously, but was wildly deluding myself.
I was posting once per day consistently on Instagram, but made a tactical error when I shifted to YouTube with no plan. The main thing was letting my consistency slip where it was just starting to work, but not having any kind of system in place for content anymore. And...once things unraveled, they never came back until now (just in a different direction I'm excited about).
I refuse to make those same mistakes again and know it will be a ton of work, but am excited about putting these keys in place in January.
Key 1: Consistent Posting Schedule
100% of my growth on Instagram came from the 14 or so months I was consistent to a fault.
The content itself wasn't great, and I can recognize that now, but the consistency was what made up for that. Now, I'm taking that consistency and ensuring that it is applied to every platform I'm on.
Volume will come with scaling, but whether the schedule is daily, 3x per week, weekly, monthly, or anywhere in between, it's like clockwork.
Key 2: Intentional Platform Flow
Most content is going to be about engagement on the platform, but when it makes sense, I want the flow from platform to platform to be intentional, not random.
I'm not a huge fan of making people feel like they're always being asked to go from one platform to another then to another. I'd much rather have a specific plan that all leads to a specific place, which for me is going to be my email list that then won't push back to any other platforms (so no "new video on YouTube" notification emails!).
Key 3: Keep An End Goal In Mind
Speaking of my email list, while that will always be a huge part of my content strategy, that is only the current end goal, not the ultimate end goal.
Some other large creators and business owners have created amazing engines that include evergreen courses, communities, cohorts, coaching programs, and tons of others. While I'm not ready for those by any stretch yet, I'm also consciously setting things up to be ready when I do get there.
Key 4: Not Chasing Perfection
"Perfection is the enemy of progress," which is most often attributed to Winston Churchill, has proven true in my own life and I'd much rather have progress.
I'd rather put out a piece of content that isn't perfect and learn from it than miss my consistency key—which is why it's the first key. But, I also want to note down what could have been better so that the next piece is slightly better.
Most people shoot for perfection and agonize over a single post, but in that time I'd rather put out 14 new pieces, each a little better than the last.
Key 5: Relying On Data, Not Emotion
Lastly, in the past on Instagram specifically, I posted what I felt would work, but there was nothing beyond it than a feeling.
I had a massive Excel sheet for analytics that I would type into, but never actually did anything with. Now, I'm going to rely on those analytics to tell me what is and isn't working, what I should double down on, what should get dropped, where things are falling flat, and highlight what can be improved.
