Follow and subscriber counts mean nothing without effective communication.

• Capture attention within 3 seconds

• Provide quality value

• Create beneficial stress (eustress)

• Set trends, don't follow them

Capture attention and overdeliver on value with good storytelling

Social media algorithms seem to change every day and more platforms seem to be moving to pay-to-play models.

On social media, you rent your audience.

You own your email list.

Valuable email isn't dead. Only emails that always pitch.

I used to constantly miss my goals until I started these 2 habits.

1. Review short-term goals daily

2. Zero inboxes & review long-term goals weekly

The daily review keeps you on track with your actions.

The weekly review keeps your actions aligned with your ambitions.