Most creators hope that what they want to create happens to be interesting for their audience, but use these steps to find the value they need.

1. Stop assuming and start listening

2. Pay attention to duplicate questions

3. Test small before investing time

4. Just ask

Your audience tells you what they need, but you have to pay attention to hear.

We all know the benefits of narrowing our audiences, but it can seem like we already did. Instead, narrow further by these 4 levels.

1. Narrow the topic

2. Narrow the skill level

3. Narrow the platform

4. Narrow the outcome

Every nice can be refined so people within that range find your content extremely valuable.

Most businesses owners spend so much time focusing on what they do and why they do it that WHY is forgotten. WHY you should Start with WHY:

1. WHY before What and How

2. Aim for innovation, not novelty

3. Destination (What) < Journey (WHY)

4. Authenticity comes from WHAT aligning with WHY

5. Run advice through The Celery Test

Your WHY is your compass.