We all know the benefits of narrowing our audiences, but it can seem like we already did. Instead, narrow further by these 4 levels.

1. Narrow the topic

2. Narrow the skill level

3. Narrow the platform

4. Narrow the outcome

Every nice can be refined so people within that range find your content extremely valuable.

Most businesses owners spend so much time focusing on what they do and why they do it that WHY is forgotten. WHY you should Start with WHY:

1. WHY before What and How

2. Aim for innovation, not novelty

3. Destination (What) < Journey (WHY)

4. Authenticity comes from WHAT aligning with WHY

5. Run advice through The Celery Test

Your WHY is your compass.

I used to “run and gun” my content and articles, but would always feel burned out every few days. Instead, I found this framework helps.

Separate planning and execution.

Instead of coming up with a topic to write about every day, then writing it, I plan my week of articles on Sunday.

The rest of the week, I just write what I already planned.