Most creators spend time on video ideas that flop, but successful creators iteration with 4 steps.

1. Post initial ideas to X

2. Expand winning ideas into threads

3. Expand winning threads into articles

4. Expand winning articles into videos

Now your videos have the best chance of succeeding based on data, not emotion.

Most businesses have a newsletter, but are stuck at 1% (or less) in opt-in. These 3 things can help.

1. Focus on value, not "news and updates"

2. Incentivize readers to enter their email

3. Turn a single lead magnet into an email drip

People subscribe for value, so tell them exactly what value they get.

Overhead lighting is terrible for you, but also for your videos. Let’s integrate the lighting in a few ways to level-up out content and workspace.

• Under shelf LEDs

• Wall panels

• Stylized wall sconce

• Glowing objects

Lighting is necessary for quality video, but building it into the room makes it feel more purposeful than stands everywhere.