Most businesses owners spend so much time focusing on what they do and why they do it that WHY is forgotten. WHY you should Start with WHY:

1. WHY before What and How

2. Aim for innovation, not novelty

3. Destination (What) < Journey (WHY)

4. Authenticity comes from WHAT aligning with WHY

5. Run advice through The Celery Test

Your WHY is your compass.

I used to “run and gun” my content and articles, but would always feel burned out every few days. Instead, I found this framework helps.

Separate planning and execution.

Instead of coming up with a topic to write about every day, then writing it, I plan my week of articles on Sunday.

The rest of the week, I just write what I already planned.

The business sphere of social media parrots the same advice over and over, but Makers offer 5 different mindsets.

1. Practice on yourself

2. Forget perfection

3. Get better every project

4. Change what isn't working

5. Create your ideal environment

Makers are natural learners and implementers that business owners would do well to imitate.