Advance Your Maker Content By Writing Online In 2026

Every year, more people start creating content online and it was no different for Makers.

It's easier than ever to come up with a catchy name with ChatGPT, create an Instagram account, and create tons of content only using your phone. As a head's up, we're also about to see the wave of "the platform/niche is too saturated" messaging coming as well, which is just not true. With all these new accounts combined with established creators competing for eyeballs, how can you stand out and grow your audience?

Start by writing online to grow.

Everyone Else Is Focused On Video

Instagram, TikTok, and YouTube Shorts combined with 4k+ cameras in your pocket have skyrocketed video content to the forefront of everyone's attention and what we're all trying to create.

So why write online?

Writing initially seems like a step in the wrong direction, but writing-based platforms are still as popular as ever (Reddit is still around!). With everyone new focused on audio quality, lighting, and being clever, you can stand out by focusing on what you write because there is no hiding with writing. Plus, very few Makers are aggressively pushing writing content, so your chances of a piece of content going viral are that much higher.

If your writing is done strategically with value, value, value, nudge toward video platform, you can bring a new audience to your videos that might not have ever discovered you natively on those platforms.

You Get To Practice In Public

As Makers, we usually come up with ideas in a vacuum or with only a couple of trusted friends.

When you write online, you are putting your thoughts out in public and everyone gets to weigh in. We all have watched someone's YouTube video and been inspired to create something on our own. Now imagine that inspiration, but it's part of an active conversation while you are iterating on the ideas in your head before you even model it in Fusion, much less start breaking down material.

People love to give their opinions on what you do anyway, so why not invite them into the conversation?

Your Thinking Is Clarified

If you're anything like me, you have so many ideas that compete for your own attention that it can be hard to nail the few good ideas down.

When you write, you have to think about what you want to say, how you're going to frame it, and then only put the words on the page that actually make sense. It is a fantastic way to tone those distracting ideas down a bit and elevate the ones that stick. Connections that you otherwise would not have made will also start to come together.

You'll come up with even better ideas for projects than you ever have before.