Is AI The Death Of Your Maker Newsletter?
We're all constantly bombarded with headlines about what AI is going to kill next, so will it be your newsletter?
AI is becoming more accessible to more people every day. Updates come faster than ever, whether it's updates to Chat-GPT having access to real-time internet or Claude updating how it creates documents. But how will these changes impact you and specifically your high-value assets like a newsletter?
More importantly, should you still be writing things for your brand that someone else could just generate themselves with AI?
AI Will Highlight Those Looking For Shortcuts
AI is fantastic at shortening how long things take, but it's a duel-edged sword.
Everyone wants a shortcut, whether it's losing weight, commuting, or growing their business. While many things about AI are amazing, it will also highlight people and businesses who are only looking for a shortcut and are unwilling to do things the hard way. Anyone who has made something from nothing understands that the long, difficult route is better for overall understanding and the time savings are only effective once that understanding is in place.
Saving time is great, but not at the cost of lost understanding and knowledge.
AI Will Replace Bad Writing And Freelancers
Hiring freelancers off UpWork to save you time can be an option, but AI will also replace that.
A good UpWork writer will cost you $100 per email, but a premium AI subscription is only $20 per month. So why pay $400+ per month so a freelancer who you might or might not want to work with longer than a few months? Plus, if you don't want to do the writing anyway, it will show in your newsletters and the AI writing writing will be better anyway.
Yes, AI will replace uninterested and freelance writing, but it still cannot compete with contextually informed writing from a subject-matter expert.
Freelancers are not a great alternative for newsletters anyway, but that's a topic for another day.
AI Is A Tool You Should Embrace
If AI is a better option than bad writing or freelancers, I should let AI do all my writing then right?
Short answer, no.
So far, we've only talked about bad to okay levels of writing, but what about good writing? A good writer doesn't just vomit words on a page, but takes considerable time to research and think before typing a single letter. Even if you are an amazing writer, AI is still a better option for helping you with that research than you can ever be.
Table saws can replace a circular saw, which can replace a hand saw, but none of those are good without a skilled Maker using them; the same is true of using AI as a tool, not the full solution.
