The 1 Reason You Need To Embrace Boring To Grow Your Business In 2026
I get it, I don't like to be bored either.
In fact, I successfully failed to grow my Instagram account past 8.5k subscribers since 2017 because I got bored creating Maker content on a consistent basis. I wasn't even consistent with the types or themes of my builds over the years because I was so boring-averse. I was all over the place, and the flatline of my Instagram growth is a direct result.
I failed because I didn't want to be bored, but you don't have to make the same mistake I did.
So why embrace the boredom to grow your business?
The Reason: The boring work is an investment in your growth.
Boring work is what you know you should be doing instead of what you want to be doing.
It's boring to consistently post new content, but exciting to join a new course talking about growth hacking socials. It's boring to edit a YouTube video for hours, but exciting to watch big creators' videos and think about what you'll do "when you get there." It's boring to continue down the path with little results, but exciting to revamp your business plan.
All the boring bits mentioned are what you know you need to do to grow on social media, but there is always some new course or hack or framework to pull your attention away.
Why It Works
Without the boring work, you will never have a solid foundation to stand on.
Think about a house. We agonize over how we decorate for the holidays, style the interior, pick our furniture, and paint walls, but without a solid concrete foundation, there would be no house.
The same is true for your business. Without posting content, you'll never have analytics to look at to tell you if you're on the right track or need to pivot. Without consistency, what audience you do have will leave because they don't know what to expect.
To get to where the bigger creators are, you have to put in the work and grind at the beginning consistently to set the foundation they already built.
