The Top 2 Mistakes Causing Your Maker Newsletter To Be Left Unopened (and how to fix it)
Whether you're a brand or creator, you put a ton of time and effort into your social media presence, but have largely neglected your newsletter.
Contrary to popular belief, email is an incredibly popular and profitable form of getting your message directly in front of your audience. There are no changing algorithms to fight, just getting readers to open your emails. More than likely, you aren't getting your emails opened very often and your unsubscribe rate is high.
Fortunately, you're probably making 2 mistakes that are holding your newsletter back from being extremely popular.
Mistake 1: You're Always Pitching
The reason you probably don't like being on email lists yourself is because most of the emails are about buying something new.
Think about it like a friend who is always trying you to invest in their startup. If every conversation somehow gets back to giving them money, you'll stop hanging out with them. The same is true for newsletters, if you're always pushing new products, restocks, and bundles, people will stop reading and eventually unsubscribe.
People might occasionally be interested in hearing that you have a new product, but they are also selfish and don't want to be constantly sold to.
Mistake 2: You're Always Sending Notifications
If a majority of your emails are pitch-based, the remaining emails are likely notifications.
Are you sending an email every time a new YouTube video goes live? Well, people interested in watching YouTube will subscribe on YouTube. You wouldn't send an email every single time you post on Instagram or send a Tweet, so why for every blog post or YouTube video?
Again, people are selfish and want something valuable to them. If they want to watch your video, they'll subscribe on that platform.
How To Fix Both Issues
Fortunately, both are easy fixes and you don't have to completely eliminate them from your emails entirely.
Once you recognize that people want something valuable to them and not constantly told to buy or watch something, you can put that effort into thinking about your audience, specifically what problems they have and how you can become their source for answers. Provide value to them, for free, without trying to pitch. If it makes sense to plug something specific because it ties into the value, go for it, but keep it directly tied and do it sparingly.
People want value and the more valuable you can make your newsletter, for free, for your audience, the better it will perform.
