4 Easy Ways To Find The Best Topics For Your Newsletter
Every creator knows that they should have a weekly newsletter, but many fear that they will have nothing to talk about.
The reality is that if it's something you're passionate about, you can talk about it forever. Not having a topic is an excuse, not a solid reason not to send or start a newsletter. Nicolas Cole and Dickie Bush have fantastic frameworks for expanding any topic forever that I've used countless times over the last 100 days of articles.
These are 4 easy ways to find newsletter topics that will resonate with your audience instead of guessing each week.
Way 1: Poll Your Social Audience
If you want to know what someone wants, the best way to find out is just to ask.
Few creators do this for a newsletter, but it is highly effective. You can post a poll to your Instagram stories, as for comments in YouTube community, or send a 1 minute form to your newsletter to get started. Save the responses and you'll have at least a few weeks of ideas to get started.
Way 2: Find Recurring Ideas In Comments
If multiple people have commented in multiple places similar ideas or questions, answer them in the newsletter.
An engaged audience who comments consistently is a goldmine for expanding ideas into newsletters. Plus, it gives you a very natural way to promote the newsletter by saying something like, "I get this question all the time and answered it in my latest newsletter." Just make sure to pop a few of the comments on the screen to people don't just have to take your word for it.
Way 3: Give More Details From Recent Videos
Build videos take at least 10 times more to build than to watch the final video.
Keep the video lean and engaging by leaving out the details, but then go into more detail about why you did something specific or made a certain choice in your newsletter. Like Way 2, you have a natural way to subtly point to the newsletter opt-in and can do it in the video itself with a little planning. Once you have a library of issues as well, you can create a sequence out of the highest performers that new subscribers get up front ahead of the ongoing weekly issues.
Way 4: Expand Winning Short-Form Ideas
Posting an idea to Twitter/X, Threads, Stories, or BlueSky is my favorite way to test whether ideas have legs.
See which ideas are performing better than others based on a percentage of views, likes, comments, shares, or a combo of all of them. If you're unsure about a full newsletter issue, take the short winners and expand into articles. Either way, you know the idea works, so all you have to do each week is expand it even further into an email.
