4 Reasons Consistency Is Critical For Entrepreneurs (And It Isn't About The Audience)
Almost every successful online business is built on consistency.
Any time looking for social media strategies will highlight the importance of finding a posting cadence and being consistent with it. Humans like things they can expect and rely on like clockwork and get disappointed when that consistency breaks. Think back to Game of Thrones of Breaking Bad and how people would be eager for the next episode coming out the same day of the week at the same time.
But consistency is about much more than just showing up for your audience.
Reason 1: Separate Feelings From Actions
There will be days when you just don't feel like posting.
Pushing through those feelings and posting anyway trains your brain to separate emotion from action. Just because something crashed your mood for 5 minutes doesn't mean that the entire day (or week or month) has to be lost—which magnifies the crash.
Reason 2: Volume > Perfection
Psychology backs up volume by prescribing 10,000 hours to achieve mastery.
It's not about planning to do something for 10,000 hours, which would be mastering planning. It's about putting in the time to do the work for 10,000 hours, which is how you get to be very good at something.
Reason 3: Develop Delayed Gratification Muscle
Scrolling on social media gives instant gratification and it can be tough to break it.
Every social media account starts at 0 and must post for awhile before an audience starts to take notice. By being consistent when no one is listening, you're developing your mental muscle of putting in the work so that the gratification will come later.
Reason 4: Consistency In Public Leads To Consistency BTS
Your business is what you really do behind closed doors when no one can see what's going on.
If you're consistent in public and start seeing the positive results from it, you'll also start putting it into practice behind the scenes. The consistency in what people don't see can be more important (such as keeping your accounting records in good standing all year, not just right before filing taxes).
