The 1 Framework For Scaling Your Content Ideas Without Unnecessary Frustration
From 2017-2024, I would wonder why my brilliant project ideas didn't turn into thousands of views on YouTube.
Some of the projects took months of planning, building, filming, editing, and uploading to produce. After all that effort...the video fell flat. The few people who saw it would seem to like it, but it wasn't getting the reach I hoped for.
Last year, I joined the online writing course, Ship 30 for 30, and found an amazing framework for scaling content ideas without all the unnecessary work and frustration.
What Most Creators Do
Most creators take a similar path that I did.
They get a brilliant idea, then put all their effort into the idea. The idea is brilliant, so the execution must be perfect in most creator's eyes. But when most of those ideas get posted and don't get reach, the easy thing to do is blame the algorithm for not serving it to the people who would have "understood the idea's brilliance."
This frustration cycle can lead many to self-imposed burnout and ultimately quitting their content creation dream.
What Successful Creators Do
However, Ship 30 recommended putting bite-sized ideas out well ahead of putting significant effort in.
The framework is simple:
Put a few ideas out on platforms like X and Threads every day.
Regularly look at analytics to see which ideas are resonating with your audience (based on percentages, not nominal values)/
When an idea really takes off, expand on it in a threaded post.
When the threaded post takes off, expand on it in an Article (or short-form video).
Once an idea is performing well as an Article or short-form video, then continue expanding on it in a Long-Form video
But don't just take my word for it.
Best-selling authors Ryan Holiday and James Clear didn't write their first best selling book on whims. Both had been writing blog posts and, when their posts got traction, they doubled down on them with best-selling books.
