The Best Framework I’ve Found For Increasing Volume And Efficiency
Every business owner I've seen online (including me) wants to simultaneously increase their volume and efficiency.
Any time spent looking for ways to grow will show countless advice to post more content, more frequently, at higher quality. However, without systems, creators burnout quickly. Most of us try to create a complicated Notion page or Google doc to keep track of everything, but misunderstand that those are tools, not a system.
So how do we leverage the tools while still achieving results?
What Most, Unsuccessful People Do
Most people make massive plans to post more, then burnout simply trying to keep up with their plan.
We know what we should do, but the execution become monotonous and we fall off if results aren't immediate. Once we're behind, we start trying to come up with plans last minute, rush through the execution, then wonder why results aren't flooding in. Everyone else seems to be posting more than us, so why is it so hard?
The problem isn't that it's impossible, but that it's all done last minute.
The Framework: Separate Planning & Execution
The best thing I've started doing is separating the planning phase from the execution phase.
Creators call it all kinds of things like calendar blocking, strategy sessions, weekly goal setting, but they all get to the root of planning before executing. Set aside some time, I prefer beginning of the week, and list all the decisions you need for the week. Once you have your list, make the decisions and leave the rest of the week to executing actions of those decisions.
It might sound counterintuitive to spend time planning, not acting, but how does that play out?
What Happens When The 2 Are Separated
When we separate, we can optimize which side of our brains we're using so we don't feel like we're constantly switching.
For example, I plan all my week's articles on Sunday evening. I pull up any analytics I'm curious about from past articles, put my Notion database on another screen, and just come up with the ideas for each day. Then, when I have time to write each day, I can go straight into the writing without wasting time figuring out what to write, then switch "hats" to write.
Planning and execution take separate parts of your brain and there is a mental toll for switching.
