Top 4 Mental Frameworks For Creating A Successful Maker Business
If you've gone on social media this year, content about building businesses is everywhere.
Business building influencers love to talk about how all it takes is a good idea and you'll be a millionaire by next year. Sifting through the noise to find real entrepreneurs who share the failures along with the wins can be challenging, but they are who you should be watching. These people don't sugar coat how much hard work and failure comes along with building a business, but that you can break through it.
Recently, I've been seeing a ton from Leila Hormozi, Founder & CEO of Acquisition.com, and 4 mental frameworks she has shared are burned into my brain.
Framework 1: Focus On What You Can Control
Every business, regardless of size, has to have a plan and a social presence now, but you can't only focus on subscriber counts and likes.
While these can be metrics to tell you if you're going in the right direction, you can't directly control them. Instead, focus on what you can control, such as how much you are posting and whether the message aligns with your values, and use the other metrics as proof you're heading the right way.
Framework 2: Speed Wins
Many, including me, struggle with analysis paralysis and think we're being productive by doing more research, but that's simply not true.
Instead of doing more research to find something perfect, focus on doing things quickly. You'll learn more from executing on an idea quickly than more research, plus doing things versus thinking gives you actionable data to continue to inform your decisions.
Framework 3: Be Consistent
Ever since I started posting online in 2017 as Southern Style DIY, now The Maker Edge, I've struggled with consistency.
Mediocre content, if done consistently, will help you learn more than posting perfect, but irregular content. My favorite Leila quote that lives rent free in my head is, "The most successful people I know are dangerously consistent."
Framework 4: The Pancake Theory
Whether you admit it or not, the biggest fear people have about starting a business (or anything new really) is to fail.
Recently, Leila shared the Pancake Theory which everyone who has ever made pancakes runs into. No matter how much you plan, watch tips online, or tweak your recipe, the first pancake you make on Saturday morning will be burned on one side, raw on the other, and wildly misshapen. If you stop, you don't have a tasty breakfast, but if you keep going, you find your groove and you're rivaling IHOP with perfect pancake 3 or 4.
The point of the first pancake isn't to create a perfect pancake, but give you information about whether the burner is too low, you need more butter, or to adjust your timing because it's cold inside that day.
