3 Boring Parts Of Small Social Business That Are Critical To Success
Most aspiring entrepreneurs started their social companies for excitement, but few talk about the parts that are boring that can lead to downfall.
Business overall has tons of boring things like filing legal paperwork, accounting, and filing taxes. That's not even to mention HR, documentation, and annual reviews if a company has more employees than just the founder. For growing companies, the founder can offload some to their teams.
For those of us running solo small businesses on social media though, there are 3 key boring areas that require attention in order to succeed.
Boring Part 1: Researching Content Strategies
Staying on top of the changes across several platforms is exhausting and conflicting opinions are rampant.
The social algorithms feel like they change every week, so it's essential to keep content strategies up to date. If a founder isn't up to date, all their efforts will go nowhere and they might wonder why they put all the effort into a platform with declining reach.
Boring Part 2: Diving Into Analytics
Few people like diving into data to see trends and find patterns, and social media analytics are no different.
Every platform has slightly different ways of presenting the data with many of them locking down their APIs to make external data mining either impossible or prohibitively expensive. However, without understanding the company's analytics, creators will have no idea what topics are resonating or falling flat with their target audience.
Boring Part 3: Aligning Systems To Goals
Goals are the easy and fun part of business where we can set the millions of dollars we want to earn over the next few years, but transforming goals to action is far less exhilarating.
Without systems, goals are hopes and dreams. Systems are boring, but essential to setting shorter term milestones and turning those milestones into projects with actions tied to them.
