5 Topic Frameworks For Writing A Maker Newsletter
Every content creator serious about turning their side hustle into a business knows a newsletter is essential.
The biggest reason most don't start is fear that either no one will read or not like it when they do. But really, knowledge is half the battle and having some writing frameworks in your pocket will help when you're not sure what to write about. Many of these frameworks are either directly from or inspired by Nicolas Cole and Dickie Bush from both YouTube and their Ship 30 for 30 writing course.
So let's alleviate your fears, save you some time, and go through a few frameworks to help get started.
Framework 1: The 2 Year Test
Many Makers struggle with imposter syndrome and aren't sure how they can convey what they know if they are not an expert.
Great news, you don't have to be an expert, but you just have to help those who are a few steps behind you. Think about what you know now that you didn't 2 years, 2 months, or even 2 weeks ago and help others in your old shoes.
Framework 2: What You Wish You Knew Before Starting
Every Maker had this urge to create before they got started, but something holds them back for longer than they wish it had.
Think about what you wish you had known ahead of getting started and share that so others get started even sooner. It could be things you thought would be bad and weren't or even good things you never dreamed were possible.
Framework 3: Under/Over Rated Techniques
One of the best aspects about Making things is how many different ways there are to accomplish similar tasks.
What are some techniques you see all over the internet that you cannot stand, or what are some you never see that are your personal favorites? Sharing these will bring others to your cause and tighten your own email community.
Framework 4: Quick, Niche Projects
We all have large, longterm projects on our list, but sometimes it's best to put them aside and get a quick win with a short project.
The internet is full of build plans and guides for these long projects, but you can help readers with these quick wins without a ton of effort. For your specific Maker niche, what is a quick project that almost anyone can knock out in a weekend?
Framework 5: Unpopular Opinions
Unpopular opinions are the bread and butter for engagement on social media and a newsletter is no different.
Maybe you build tons of projects with 2x4s from your local big box store to save money because hardwoods are so expensive. Whatever the unpopular opinion, it's another way to drive engagement and build your community (as long as it's your actual opinion, not shared for the engagement only).
