Most Creators Are Not Leveraging AI Effectively (And Throwing Away $1,500 Of Value)
I used to think ChatGPT was just a fancy question/answer platform and wrote it off.
Turns out, I was terrible at prompt engineering.
I spent the last 14 months learning about AI, tinkering with prompt engineering, and even gained a certificate from MIT xPRO in Designing & Building AI Products & Services. Now, I'm using ChatGPT along with Claude, Gemini, Cursor, and others to help accelerate my business growth, create systems, and refine strategies.
Let me save you some time and share what took me months to figure out the hard way.
How Most Creators Use ChatGPT
Like I used to think, most people start by asking ChatGPT simple questions.
Simple input gets simple output. It's easy to write off AI when you ask it something like, "how can I grow on Instagram," and the response is, "post consistently more often." Or even worse, "write a tweet for me."
You wouldn't have a conversation with another creator that surface level, so don't treat AI with the kid gloves.
How Successful Creators Use ChatGPT
The more thought and care you put into what you ask ChatGPT, the better the responses get.
Instead of blindly asking a question, give ChatGPT a specific role, then ask it for something. Rolling with the Instagram example, tell ChatGPT that it is a social media growth and strategy expert first, then give it a very specific problem to solve for you (something that a social media strategist could charge up to $1,500 to send you specific to your niche). Use the chat to have an in-depth conversation with ChatGPT and not just roll with the responses (which that same strategist could charge you hourly for).
Even better, you can ask ChatGPT for brutally honest feedback so it doesn't always agree with you.
As a bonus to get better at prompting, put your thoughts into a new chat, tell ChatGPT exactly what you're looking for, and ask it to improve your prompt.
People can get pretty good at talking to AI, but AI talked to AI better than anyone.
