The Number 1 Reason A Newsletter Is The Best Sales Funnel For High-Ticket Maker Products
Social media content is more popular than ever and in 2026, your brand must have a consistent presence.
The days of only having a well-designed website are over. Social media is the attention engine that puts your products, and the problems they solve, in front of people who might buy. Larger brands now need to not only have their own profiles, but consistently partner with other creators in the Maker space to raise brand and product awareness.
But with how powerful social media is, why still run something most believe is now archaic like a newsletter?
What Happens Without A Newsletter?
Without a newsletter, websites are like buckets with holes in them, but leaking potential customers who just need a nudge to make a purchase.
When a social post comes to the right audience, they might be interested in learning more, but not necessarily ready to buy that exact minute. They checked out the product and though, "oh that's interesting," but closed the tab and forget to ever return. Now, the only hope of them returning is if the almighty algorithm decides to resurface your content to them.
Without a newsletter, you don't own your audience, the social platform does.
What Happens With A Newsletter?
However, a newsletter acts as a method to plug those leaky website holes.
We've all unsubscribed from newsletters because we got tired of always being asked to watch another video or buy another product. Instead, if a newsletter offers value to the audience that solves a problem of theirs for free, readers want to stay plugged in. After several issuances of value have been given, the reader trusts the brand and when nudged toward a product, they are significantly more likely to buy immediately.
