Mind of a Maker
A daily blog inspired by Matthew Dicks
“Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.”
To become better at something, you have to practice. What better way to become a better writer and storyteller than to practice by making a habit of writing daily?
In this daily blog, we’ll discuss Maker-related topics as well as what inspires projects, including YouTube videos, Movies, TV Shows, Disney, Star Wars, LEGO, Books, and more. Everything is on the table, and nothing is off-limits.
Disclaimer: The thumbnail images featured on this blog are often AI-generated. See Disclosure page for more information.
The 1 Reason Most Newsletter Opt-Ins Are Low (And How To Double It This Weekend)
No one wants "news & updates."
% off coupons only solicit bargain hunters.
Readers want value in exchange for their email.
Solve a problem or educate on an issue. Make it valuable and tangible.
4 Key Newsletter Metrics And What To Test For Each
1. Opt-In: promised value in exchange for email.
2. Open: subject line
3. Click-through: is the product aligned to value
4. Unsubscribe: did the reader get what was promised
Pick a metric and A/B test just that for a month.
Why You Should Base Content Decisions On Data, Not Emotion
Most content success comes down to how decisions are made: emotional vs data-driven.
Emotional decisions, or gut feelings, lead creators to post what they want and wonder why the dreaded algorithm is against them.
Data-based decisions tell us exactly what to double down on.