You've taken the plunge into creating a brand around your Maker content and a newsletter seems like the best next fit.

You probably started by subscribing to other Maker newsletters (if you weren't already) and tried to emulate what they did. The issue is that most newsletters are terrible and you're just repeating the same mistakes they do. Ultimately, you don't get any traction, the newsletter takes a backseat (if you keep sending at all), and you wonder why you wasted your time and effort.

Visual content is more accessible than ever, so why would written content like articles and newsletters be on my radar for 2026?

Business building influencers love to talk about how all it takes is a good idea and you'll be a millionaire by next year. Sifting through the noise to find real entrepreneurs who share the failures along with the wins can be challenging, but they are who you should be watching. These people don't sugar coat how much hard work and failure comes along with building a business, but that you can break through it.